Just when you got a handle on keyword research, all of a sudden you have to know “where to put keywords.” Well, first off, within the first fifty words for “on-page” optimization. (Hmmm . . . does the sentence above look suspicious?) Then, within every 100 or so words in a 500 – 600 word blog post. Also,
Wondering Where to Put Keywords? Why, in your H1 headlines, of course!
Heads’ up, readers: my keyphrase for this blog post is “where to put keywords,” and I’m going to bold or underline (no bolds in headlines) exactly those words, so that you can get a good visual of their frequency. At this point in the post, you won’t see bolds or underlines. I’d like to put some synonyms in here since Google is going for quality content these days, as opposed to pages and posts “stuffed” with one qualified term. Do you remember how your 8th grade English teacher taught you to avoid repeating the same word from sentence to sentence, that this practice bored readers? Google engineers were in 8th grade, too, and they are now incorporating the idea that quality writing includes synonyms. Synonyms for this post (don’t want to say my precise 4-word keyphrase again) are “words,” keyphrase,” “targeted terms,” and “terms.” There: I stretched my post out with some synonyms while still staying on topic. Now it’s time for the qualified term again:
Need to Know Where to Put Keywords in the Back End?
The “backend” is the code that exists behind the pages most site visitors see. Those of you already familiar with the back end and/or html don’t even need to read this post. Html is the coding or “language” that gets the right words, graphics and photos up in the right order. Specifically, your keyword phrase needs to be in:
- SEO Title Tag
- Page Title
- Meta Description
- Photo Alt tags and captions
Typically, keyword phrases have gotten into the backend through html coding. Thankfully, most of us can skip html training and use SEO Plug ins instead! The plug in converts what we type in very simple fields into the needed html code. Thank you, developers! My favorite is the WordPress SEO by Yoast plug-in, which makes it easy to remember where to put keywords. Don’t worry: adding a plug in is a piece of cake if you can navigate the WordPress “backend” or “content management system.” If that sentence went right over your head, you can also ask your develop to “install the plug in” to your site. It takes about 1.5 minutes. I love the WordPRess SEO by Yoast Plug in because it reminds me every darned time where my keyword phrase should be. Specifically I see: It’s “Focus Keyword Phrase” field forces me to find a good keyword phrase for some blather I’ve written all about. It even has a suggest feature to help me find a relevant, trafficked keyword for my subject. SEO Title Tag: the main keyword followed by a secondary keyword: The “SEO Title Tag” for this post will be: Where to Put Keywords | Keyword Placement for Pages and Posts. Keep in mind that the title on my blog post will stay: “Where to Put Keywords in Pages and Posts.” This said, it could just as easily be “Where to Put Keywords | Keyword Placement for Pages and Posts.” The SEO title and page title can be different but don’t have to be. Meta Description: Don’t leave it up to Google to pick up the meta description that winds up on the search engine results page. Instead, insert your own 160 characters (including spaces) of sales copywriting that prompts people to choose your post over others. The meta description for this post will be: “Grab this easy cheat sheet for where to put keywords and never miss out on a relevant prospect again! Read now!” A far cry from the first lines of the post itself. Install WordPress SEO by Yoast in Steps Looky here:
- Login to the Dashboard of your website.
- In the left hand column, scroll down to Plug ins and choose “Add New.” You’ll see in the image below that I’m just looking in the editing window of one my blog posts. Now, I just click on Plug ins (circled).
3. After you click on the “Add New” you get this screen: Just type “WordPress SEO by Yoast” into the search bar and follow the prompts from there. Before you know it, you’ll have a tab on the left hand side of your dashboard that says SEO. Even more convenient, you’ll now find that after you’ve added a new post or page, if you scroll lower, past the end of the post field, there exist “WordPress SEO by Yoast” fields all ready for you to fill in.
Still Stumped by Where to Put Keywords or Even Find Your Ideal Keywords?
Knowing where to put keywords can frustrate even the most dogged internet marketing do-it-yourselfer. If you want to get to know us a little better, try signing up for our email newsletter or downloading one of our Free Tools! Ready to hire out search engine optimized web page content, blog posts and more? We love learning about new businesses. Call or email us today!