About

Suzanne Delzio

Winner, San Diego Book Award

Books and articles sold to HarperCollins, Los Angeles Times, Ladies Home Journal and more

Graduate:

– Market Motive’s Intensive Website Conversion Optimization Course with Bryan Eisenberg

- Cornell University class of 1986

or.

Unlike many online marketing professionals who encourage dependence on their services, we work toward client independence.  We know the online tools aren’t that hard to master. We know you have lots to write about.  You just need that first big push and a little support along the way.

We  recommend only the tools that are inexpensive, flexible and easy to use.  That covers a lot of ground these days.

Further, we promote cost savings by encouraging businesses to integrate blogs, websites, social media outlets, email newsletters and more.  Each sentence a business creates should serve in at least three arenas.  As outlined in our services section, two blog posts should become an ezine article.  Four ezine articles can be a white paper.  Ideas that spring form the white paper can be promoted on Facebook, Twitter and other social media outlets.

Typically,  unless the business already has a solid profile of their ideal client, Informed Web Content researches a business’ customers and clients, discovering their needs, pain points and which online tools they frequent and prefer:  search, Facebook, email newsletters,

In God we trust.  All others must bring data.

Why “informed?”  The driving strategy behind Informed Web Content is that every recommendation is based on solid website usability and conversion optimization research.

Marketing gurus have swarmed the internet, proclaiming to have the answers to what actually works. In reality, website usability and keyword research remains such a new field that the best investigation and clearest conclusions are sometimes hard to find.

Director Suzanne Delzio is  a graduate of:

*Market Motive’s Website Conversion Optimization Course with  Bryan Eisenberg

* Neilsen Norman Group Email Marketing and online copywriting training

*Cornell University (B.S.,  Business Management and Marketing)

* San Diego State University (M.A., American Literature)

Delzio has attended:  Blog World Expos, Lavacons, Online Marketing Summit 2011,  Facebook Success Summit and more.