“No Conversions:” Informed Web Content Reviews a Consulting Company’s Web Presence

 Hello Readers, This is an actual letter I sent to a company that reached out to me. You can easily find it the internet. With continuing poor conversions, they’ve concluded their website copy and content isn’t convincing enough to convert visitors. While yes the copy needs a lot of work, the website and overall web presence […]

“The Phones Are Dead:” Informed Web Content Reviews a Carpet Cleaner’s Digital Marketing

When Carpet Cleaner Jake asked me to take a look at his digital marketing for his Massachusetts small business, I reviewed his website, email newsletter, social media and blog. He told me he had “done” SEO, video, Facebook and blogging, but still, “the phones are dead.” He sounded dismayed. This answer should help you understand […]

New Year’s Content Ideas for Seven Different Industries

  The new year is a great time to gain visibility by leveraging the quiet month of January and the nationwide zeitgeist of a fresh start. Making your content new-year-focused lets clients know you understand their interests throughout the year. Even if your business isn’t listed here, going through these New Year’s content ideas will […]