SEO Copywriting: What I Learned at Corporate that Small Biz Can Use

Fresh off a long stint at a nationwide ecommerce company, I thought I’d share the insights into SEO copywriting and search engine optimization I gained.  The team included five crack SEO professionals who were always attending the top conferences, but more, watching the results of their strategies on a daily, even hourly basis through their […]

“Just get us your web content,” the designer says. What to do next.

When a web designer says, “Just get us your content,” many business owners mumble agreement, hoping a quick web search will deliver clear and easy answers. Here’s what to do next. 1.  Accept that the website is no longer just a brochure.  It’s an active  sales person, offering lots of free swag in hopes of […]

10 Steps to a Fast Business YouTube Channel Launch

When getting your business started on YouTube, follow these 10 simple steps to get off the ground: 1. Make a Google account. When Google bought YouTube — for whatever reason — they make you link a Google account to your YouTube channel. So, if you don’t already have a Google account, make one and remember […]

5 Dire Limitations Plaguing the Free or Limited Website Providers

. . . as depicted in Legos (what else?)                     All-in-one or free/limited hosting/website design companies are like a simple Lego set depicted above: limited, static, dull.  These include: Vista Print, Homestead’s Sitebuilder, GoDaddy’s all-in-one package and more.                 […]