When a web designer says, “Just get us your content,” many business owners mumble agreement, hoping a quick web search will deliver clear and easy answers. Here’s what to do next. 1. Accept that the website is no longer just a brochure. It’s an active sales person, offering lots of free swag in hopes of [...]
Design blog Smiley Cat compiled “50+ Examples of Highly Optimized Web Page Design.” While no doubt every one of these websites was professionally written and designed, you can study them to get ideas for your own headlines and landing page copy. http://www.campaignmonitor.com Email marketing software for designers and their clients Send beautiful email campaigns, [...]
1. Get good calendars here: a. Download this Excel editorial calendar from my dropbox. It’s very complete and will help you think through your blog. b. Use a Google calendar c. Use calendar software d. Use a paper calendar! 2. Fill it up with: a. Awareness dates: Crazy enough, there are more awareness days than [...]
Hubspot’s recent findings about blog post frequency and new customer acquisition. http://blog.hubspot.com/blog/tabid/6307/bid/10796/Secret-Ingredients-to-Blog-Subscriber-Growth-Persistence-Promotion.aspx http://www.hubspot.com/state-of-inbound-marketing
