New Year’s Content Ideas for Seven Different Industries

  The new year is a great time to gain visibility by leveraging the quiet month of January and the nationwide zeitgeist of a fresh start. Making your content new-year-focused lets clients know you understand their interests throughout the year. Even if your business isn’t listed here, going through these New Year’s content ideas will […]

Should Small Business Owners Be Allowed to Blog?

Small business owners who are not veterinarians missed a firestorm in the online veterinary communities when Jed Schaible, DVM, published, “Why veterinarians shouldn’t be allowed to blog” in Veterinary Economics Magazine.   While most readers here aren’t vets, Dr.  Schaible brings up some big concerns all small business owners and marketers have:   Is blogging’s […]

Weighing Schaible’s Bold “Why Veterinarians Shouldn’t Be Allowed to Blog”

When Jed Schaible, DVM, published, “Why veterinarians shouldn’t be allowed to blog” in Veterinary Economics, he articulated concerns many have been sitting on for a while. In the current environment of social media hype, I give Jed Schaible credit.  His take is right on the money for a significant number.   Dr.  Schaible brings up some […]