Will My Business Be Criticized Online?

. . . You bet! Recently, one of my favorite clients– a meticulous and dedicated carpet cleaner–called with a worrisome story. He had been at a job site cleaning rooms on the first floor of  a building undergoing renovations. The second story was ringed with a deck and my client kept hearing workers going from [...]

 

The Who, What, Where, When, Why and How of Google+, You and Your Business

On July 9, 2011, in Blog Development, by Cheryl Hori

If you’re somewhat internet savvy, you might have heard about this new social networking site “Google+.” If you’re a Facebook/web geek, you’re probably obsessed with it and have been searching-out how to join. If you’re a really cool kid, sitting at the jock and cheerleader’s table – you’ve already been invited. For the other 90% [...]

 

Free Stuff from the 4 Best Internet Marketing Gurus

Takeaway up-front: Effective internet marketing requires knowledge drawn from ALL of these fields!  Please please get RSS feeds from each going to your Google Reader and just “graze” or browse from time to time. Stick your toe in—the water’s fun!   Conversion Optimization: Bryan Eisenberg, author, speaker, internet marketing pioneer Because many web designers come [...]

 

Any Friend of Yours Isn’t Always a Friend of Mine

On June 28, 2011, in Blog Development, Social Media Integration, by Cheryl Hori

Back in the day, when Myspace and iPod Minis were all the rage, one marker of social status or just how “cool” you were, was measured by how many Myspace friends you had. If your frenemy (a blend of “friend” and “enemy”) had 382 Myspace friends — you would be amiss to have only 381. [...]

 

When It Comes to the Circle of Life — Not Even the Internet is Immune

On June 23, 2011, in Online marketing tool integration, Social Media Integration, by Cheryl Hori

It’s not hard to believe that social media has become the hottest thing since David Beckham’s abs. Everyone from tweens (taking hundreds of angled mirror pictures of themselves) to companies looking to expand their customer base, social media is one of the most powerful online marketing tools out there. When it comes to social media, [...]

 

A Facebook Page in Your Business’ Future? 28 Stats

On May 23, 2011, in Blog Development, by sdelzio

. . .  to help you make the right decision. The Exciting Stats!  (that make you want to jump on tonight) As of today, May 20, 2011, 668  million people worldwide have Facebook accounts;  that’s 1 out of 13 people IN THE WORLD (would that include include SOME eskimos, Siberian llama farmers and monks of [...]

 

5 Dire Limitations Plaguing the Free or Limited Website Providers

On May 18, 2011, in Blog Development, Web Content, Website Platforms, by sdelzio

. . . as depicted in Legos (what else?)                     All-in-one or free/limited hosting/website design companies are like a simple Lego set depicted above: limited, static, dull.  These include: Vista Print, Homestead’s Sitebuilder, GoDaddy’s all-in-one package and more.                 [...]

“Just start a blog!” says the SEO. What to do next.

The search engine optimization people are happy to extol the virtues of blogging, but ask them to get 500 words up online three times a week and they dive behind their spreadsheets. The good news is that you don’t have to be a great writer to blog.  You do need to focus on your customer’s [...]

Web Writing Tips for Higher Search Engine Rankings

On May 1, 2011, in Blog Development, by sdelzio

When writing your home page and other important pages, remember to shoehorn keywords into your website’s nooks and crannies. Send this post along to your web designer to keep him or her on track as well. (Note:  a writer at heart, I probably too often ignore these search engine optimization rules on my own site. [...]

10 Steps to a Fast Business YouTube Channel Launch

On April 20, 2011, in Online marketing tool integration, Social Media Integration, by Cheryl Hori

When getting your business started on YouTube, follow these 10 simple steps to get off the ground: 1. Make a Google account. When Google bought YouTube — for whatever reason — they make you link a Google account to your YouTube channel. So, if you don’t already have a Google account, make one and remember [...]


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