Will My Business Be Criticized Online?
. . . You bet! Recently, one of my favorite clients– a meticulous and dedicated carpet cleaner–called with a worrisome story. He had been at a job site cleaning rooms on the first floor of a building undergoing renovations. The second story was ringed with a deck and my client kept hearing workers going from [...]
Free Stuff from the 4 Best Internet Marketing Gurus
Takeaway up-front: Effective internet marketing requires knowledge drawn from ALL of these fields! Please please get RSS feeds from each going to your Google Reader and just “graze” or browse from time to time. Stick your toe in—the water’s fun! Conversion Optimization: Bryan Eisenberg, author, speaker, internet marketing pioneer Because many web designers come [...]
When It Comes to the Circle of Life — Not Even the Internet is Immune
It’s not hard to believe that social media has become the hottest thing since David Beckham’s abs. Everyone from tweens (taking hundreds of angled mirror pictures of themselves) to companies looking to expand their customer base, social media is one of the most powerful online marketing tools out there. When it comes to social media, [...]
10 Steps to a Fast Business YouTube Channel Launch
When getting your business started on YouTube, follow these 10 simple steps to get off the ground: 1. Make a Google account. When Google bought YouTube — for whatever reason — they make you link a Google account to your YouTube channel. So, if you don’t already have a Google account, make one and remember [...]
10 Steps to a Fast Company Facebook Page Launch
Follow these 10 simple steps to create and maintain a successful Facebook page for your business: 1. Make a personal Facebook If you don’t already have a personal Facebook, create one. The benefits of having your personal Facebook tied to your business page are endless: For starters you can “invite” all your own friends [...]
19-year-old social networking native reflects on Facebook, Twitter and Blogs for Business
Guest writer Cheryl is a 19-year-old political science major at the University of California San Diego as well as the Opinion Editor at the UCSD Guardian. Guest posts queries are welcome. Find guest posting guidelines here. Facebook: It’s everywhere. Your coworkers are talking about it. It’s all over the news. Your children are addicted to [...]
Informed Web Content Guest Posting Guidelines
Currently, Informed Web Content publishes one guest post per month. Make the post between 300 and 800 words with only one link to your site appearing in the signature area. Increase your chances of posting on Informed Web Content: Our primary goal is to provide our readers with helpful, relevant and exciting information [...]
Create a Solid Blog Policy Fast by Copying These Corporate Examples
Don’t reinvent the wheel. Copy it. Judges look favorably on companies that plan their social media efforts and intend through policies and training to stay within the law. Those efforts often take the form of a blog policy and blog training for employees. Follow the link and print out the blog policy of the [...]
5 Aspects of a Viable Borders Rebirth
Tower Records was once considered, if not “too big to fail,” then “too hip to fail.” After opening in 1960, by December of 2006, every one of its 90 stores had closed—much because one father saw the potential of mp3 technology and worked away to see what he could do with it. This week, [...]
Is mp3 technology to Tower Records what ebooks are to bookstores?
20 years ago, as a lonely Manhattanite, I’d wander down to Tower Records to at least get within humming distance of other music lovers. (Were you there too? I can’t remember what street was Tower Records was on.) Still rather shy at that point, I don’t think I ever spoke to anyone. My fellow [...]
