New Year’s Content Ideas for Seven Different Industries

  The new year is a great time to gain visibility by leveraging the quiet month of January and the nationwide zeitgeist of a fresh start. Making your content new-year-focused lets clients know you understand their interests throughout the year. Even if your business isn’t listed here, going through these New Year’s content ideas will […]

5 Steps to Get VOICE into Website Copywriting for Personal Brands

Brace yourself for my typical cautious (jaundiced?) look at internet-goldrush-style-hype, this time pertaining to the website copywriting perspective on Personal Brands. Three well-known personal brands spoke at Interactive Day San Diego’slecture “People are Brands, Too!” on June 16, 2012.  All three have thousands of Twitter and Facebook follower and lots of traffic to their websites. […]

SEO Copywriting: What I Learned at Corporate that Small Biz Can Use

Fresh off a long stint at a nationwide ecommerce company, I thought I’d share the insights into SEO copywriting and search engine optimization I gained.  The team included five crack SEO professionals who were always attending the top conferences, but more, watching the results of their strategies on a daily, even hourly basis through their […]