The search engine optimization people are happy to extol the virtues of blogging, but ask them to get 500 words up online three times a week and they dive behind their spreadsheets. The good news is that you don’t have to be a great writer to blog. You do need to focus on your customer’s [...]
Oh boy. Oh boy! Google Analytics Version 5 is out and still FREE. When will Google deliver the news that we’ve somehow signed over our property rights or first born children in exchange for all this fun free stuff? Apparently, Adwords fills Google’s coffers sufficiently. Online marketing genius Avinash Kaushik goes over the new bells [...]
When a web designer says, “Just get us your content,” many business owners mumble agreement, hoping a quick web search will deliver clear and easy answers. Here’s what to do next. 1. Accept that the website is no longer just a brochure. It’s an active sales person, offering lots of free swag in hopes of [...]
Design blog Smiley Cat compiled “50+ Examples of Highly Optimized Web Page Design.” While no doubt every one of these websites was professionally written and designed, you can study them to get ideas for your own headlines and landing page copy. http://www.campaignmonitor.com Email marketing software for designers and their clients Send beautiful email campaigns, [...]
1. Get good calendars here: a. Download this Excel editorial calendar from my dropbox. It’s very complete and will help you think through your blog. b. Use a Google calendar c. Use calendar software d. Use a paper calendar! 2. Fill it up with: a. Awareness dates: Crazy enough, there are more awareness days than [...]
Hubspot’s recent findings about blog post frequency and new customer acquisition. http://blog.hubspot.com/blog/tabid/6307/bid/10796/Secret-Ingredients-to-Blog-Subscriber-Growth-Persistence-Promotion.aspx http://www.hubspot.com/state-of-inbound-marketing
