“The Phones Are Dead:” Informed Web Content Reviews a Carpet Cleaner’s Digital Marketing

When Carpet Cleaner Jake asked me to take a look at his digital marketing for his Massachusetts small business, I reviewed his website, email newsletter, social media and blog. He told me he had “done” SEO, video, Facebook and blogging, but still, “the phones are dead.” He sounded dismayed. This answer should help you understand […]

25 Best Tips from Constant Contact’s “Conquer Your Content & Copywriting Fears” Event

Yesterday I attended online marketing solutions provider Constant Contact’s event, “Conquer Your Copywriting and Content Fears.” As an experienced SEO copywriter San Diego businesses utilize on a weekly, monthly or one-shot basis, I really don’t have any fears left (thank heavens because writing fears plagued me for the first few years of my career; they […]

Tagline Copywriting Lessons from 3 Top E-Cigarette Companies

  You got me. I’m not wild about this e-cigarette trend, and so they’re an easy target. Not only are most electronic cigarettes still physiologically harmful, they create unnecessary dependencies. But I’m not simply using the trend to draw people to this blog. These taglines vary from vanilla lame to hilarious. If their copywriters had […]