In their attempt to provide all the answers in small spaces, many business bloggers link out to relevant sources. Not every reader wants to go into detail on a subtopic, so writers give them the option of exploring further off-site. Make this need for outside information work for your business by creating quality content that [...]
Internet marketing guru Guy Kawasaki was annoying me. His avalanches of posts and tweets had to be taxing Hootsuite (the tool that auto-posts to Facebook, Twitter and others) to its digital limit. But he’s a big wig in the field so I have to follow him. Still, look at the screenshot here: three Twitter updates [...]
While many businesses are still new to blogging itself, many more are missing a crucial part of the post: the call-to-action. Content writers everywhere are leaving money on the table when they forget this aspect of the blog post. After all, the “human factors” and consumer psychology experts agree: consumers need to be told what [...]
Content writers are supposed to be big readers, but geez! there’s so much to keep up on. Here’s the best information pertaining to website copywriting from eMarketer’s solid report, Digital Trends 2012. People are going berserk for iPads, and Digital Trends 2012 spends a lot of time reviewing how companies are creating movies, games and [...]
Brace yourself for my typical cautious (jaundiced?) look at internet-goldrush-style-hype, this time pertaining to the website copywriting perspective on Personal Brands. Three well-known personal brands spoke at Interactive Day San Diego’s lecture “People are Brands, Too!” on June 16, 2012. All three have thousands of Twitter and Facebook follower and lots of traffic to their [...]
A business owner’s excitement about his or her new web design often gets torpedoed by one simple question: “When will you be writing web content? The site can’t go live until we get it.” Many small business owners bluff, mumbling that they’ll be writing web content that very weekend. At home, they search the web [...]
Fresh off a long stint at a nationwide ecommerce company, I thought I’d share the insights into SEO copywriting and search engine optimization I gained. The team included five crack SEO professionals who were always attending the top conferences, but more, watching the results of their strategies on a daily, even hourly basis through their [...]
The search engine optimization people are happy to extol the virtues of blogging, but ask them to get 500 words up online three times a week and they dive behind their spreadsheets. The good news is that you don’t have to be a great writer to blog. You do need to focus on your customer’s [...]
