The Statistics on SEO Business Blogging Effectiveness
Internet marketing software giant Hubspot’s excellent “2012 State of Inbound Marketing Report” finds:
- 81% of businesses consider their blogs to be an important asset to their businesses.
- SEO leads have a 14.6% close rate (including people who found you through your blog), while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- 93% of online shopping experiences begin with a search engine. Blogs
Why Optimized Business Blogs Work
- The fresh and updated content of your website trains search engines to keep coming back to your site. In other words, search engines see frequent, fresh content and determine your website is dynamic rather than static or online-brochure-like.
- Your blog can last for a long time without much expenditure, making it both inexpensive and persistent.
- When new posts are announced on Google Plus, Facebook and Twitter, your brand’s visibility and credibility rises.
- A blog with local neighborhoods and city names in the titles boost local search efforts.
- You don’t need to wait for weeks to update your content; this can be done instantly in blogs.
Getting Started Blogging for Your Business
1. Toe in the Water: Use
Our Brainless Brainstorming Tool to Get Optimized Blog Posts Done. This 2-page worksheet flexes your writing muscles and helps you realize just how much you have to offer your customers.
2. Give each blog post 2 tasks: helping readers & helping your business.
Each blog post must contain information that solves a reader’s problems and answers his or hire dire questions about an aspect of your industry. Once you’ve delivered the useful, actionable information, add a call-to-action. The call to action explains how your company can solve the individual’s problem and/or make his or her life better. In other words, while the blog post does offer solid, helpful information, if the reader wants the issue solved professionally, they’ll turn to you.
3. Start a conversation
Always prompt readers to leave comments. Ask them to share similar experiences or their opinions on the subject right there in the comment section. Take the conversation to your Facebook, Twitter and Google Plus pages. “What do you think about the changes in 2013 tax code? Will it affect your family? Leave your comments at our post “Planning for Additional Taxes in 2013.” The goal of social media is to get people back to your website where your offers live.
4. Visualize it
Our post “5 Main Takeaways from 100+ Social Media and Content Marketing Predictions for 2013,” starts with “Visual Content dethrones the written word. Great news for photographers; a little scary for writers.” In addition to photos, we’ve been seeing social media thought leaders interspersing short video clips in their blog posts. Check out how smoothly the genuine social media and content marketing leader Bryan Eisenberg does it. Informed Web Content is researching the most affordable ways to mix up video and text in blog posts now.
5. No bragging
We know this is hard to accept, blogging and social media must be about client and customers needs and pain points rather than individual business information, events and achievements. Now is the time to change your mindset to giving helpful tips and guides rather than outlining how your business was mentioned in the local press.
6. Promote, promote, promote
After all is said and done, a blog post cannot just sit there. It must be promoted so that it will actually be read.
At Informed Web Content, we drop our blog posts into an email newsletter and send that out monthly. And of course we promote every new blog post on our social media channels.
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