“Just get us your web content,” the designer says. What to do next.

When a web designer says, “Just get us your content,” many business owners mumble agreement, hoping a quick web search will deliver clear and easy answers. Here’s what to do next. 1.  Accept that the website is no longer just a brochure.  It’s an active  sales person, offering lots of free swag in hopes of [...]

Web Writing Tips for Higher Search Engine Rankings

On November 1, 2011, in Blog Development, by sdelzio

When writing your home page and other important pages, remember to shoehorn keywords into your website’s nooks and crannies. Send this post along to your web designer to keep him or her on track as well. (Note:  a writer at heart, I probably too often ignore these search engine optimization rules on my own site. [...]

25 Headlines and Lead Paragraphs of Highly Optimized Websites

On March 10, 2011, in Blog Development, SEO Web Page Copywriting, Web Content, by Cheryl Hori

Design blog Smiley Cat compiled  “50+ Examples of Highly Optimized Web Page Design.”   While no doubt every one of these websites was professionally written and designed, you can study them to get ideas for your own headlines and landing page copy.   http://www.campaignmonitor.com Email marketing software for designers and their clients Send beautiful email campaigns, [...]

Key Blog Trends Revealed in Hubspot’s State of Inbound Marketing 2011

On March 3, 2011, in Blog Development, Informed Research, by sdelzio

In January 2011, Hubspot surveyed 644 professionals and business owners who identified themselves as integral to their business‘ marketing strategy. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%. 85% of businesses rated their company blogs as useful, important or critical to the success of their business; 27% [...]