This is an actual letter I sent to a company that reached out to me. You can easily find it the internet. With continuing poor conversions, they’ve concluded their website copy and content isn’t convincing enough to convert visitors. While yes the copy needs a lot of work, the website and overall web presence lacks not only consistency and CLARITY, but the bait pieces that capture email addresses and set up a lead nurturing buyer funnel.
People don’t convert on the first “date” or website visit these days. They need cajoling and canoodling in the form of regular helpful, interesting content that solves their needs and pain points. The free information warms them up for an EVENTUAL offer they can’t refuse.