You can’t believe how stunned I was when I started into digital marketing in 2010. I was transitioning from writing for print to writing for the internet . . . effectively.
Which tactic had the highest ROI? SEO, email, content or social marketing?[i] Where did each audience hang out? How do you optimize a blog post differently than a service page?
Everyone wants marketing automation–the digital machinery behind a website’s ability to gather leads and consumer information and then send emails on appropriate days (to start).
There are some powerful marketing automation tools out there, but they don’t court small business because their subscriptions run in the thousands each month. The best small business marketing platform is ThriveHive.
When I found ThriveHive three years ago, I was amazed. By that time, I had subscriptions with:
Constant Contact: $25/month
Plus I had paid a developer $2,000 to put up a basic website, but I needed to make it mobile friendly. I’d figured out WordPress pretty well by then, but if there was an issue I couldn’t handle, I had to pay a developer $85/hour to solve it. AND I wanted consistent digital marketing advice.
As soon as I found ThriveHive, I switched over and tasked them with creating a mobile-friendly site that would contain a work portfolio, blog, newsletter conversion and lead pages. They got my site done in two weeks for $250.
I started paying $49 per month not only for the marketing plan (stepping you through each aspect until you’re done), but a user-friendly platform for my web pages and blogs posts and easy tools for both email and social media posting. Now ThriveHive has even created autoresponder capabilities!
You’ve seen an autoresponder after you’ve opted into an email newsletter or blog post. Typically, you get a thank you letter and possibly even your “free download.”
Sometimes businesses continue to send your emails for two weeks or so after you’ve opted in. Rest assured, there isn’t a harried mail person in the company’s basement getting every response out. The software sends each of these automatically.
A short but genuine thank you email containing a coupon.
There is a careful science to autoresponder writing, content and schedule. Typically, the first post (sent immediately) is the thank you which delivers the free download or entices you to engage another way. The second autoresponder (two or so days later) could contain more free giveaways. The third brags (sent on day 5 or so) about your business. The fourth (sent 1 to 2 weeks after conversion) has information about your business. The fifth typically has a killer offer: “50% off your first order!” or something. That’s what I’ve done anyway!
This is the Pat Flynn-boxer method of email autoresponders: poke, poke, poke, PUNCH. The pokes are the useful information you send first. The last one is when you hammer them with your offer.
But enough about auto responders. I’m here today to show you how I get around my favorite small business marketing platform: ThriveHive.
Watch as a Small Business Owner Navigates Her ThriveHive Platform
Here, I quickly go through how I get around my website via the ThriveHive Platform. While it may be a paradigm shift for some of you, I promise that you can get through it with the help of the ThriveHive support team, as well as their MANY videos and articles. If you need help with search optimized content, go to my calendar to schedule a no-obligation 30-minute consultation.
The Best Small Business Marketing Platform Transcript
I’ve included this transcript for people who prefer to scan/read than watch a video. That’s not too many people. The sharp ones out there will realize I’m including this transcript to make my page longer and richer with keywords. If you use Loom, you can do this, too.
“Suzanne form informed web content here.
Today I want to walk through the great features that make me recommend Thrivehive.com as the best small business marking platform to all small businesses. Not that lame Thryv that’s on the TV commericals but THIRVEHIVE.
Here is one of my landing pages. What I did is go to the front end of my website or how it appears to web surfers. That’s where I type in my own website address. To get to the beckend of the website, I type in mythrivehive.com and sign in.
The back end of the page I showed you is here in this list: content marketing for small business. Here’s the front end. Here’s the back end. If I want ot make any changes all I do is write, Hey, this is crazy. Then we say save and update. I look at the front end of the site.
It didn’t show up. Why? Because I didn’t refresh the page, so it’s not on there. When I refresh the page, there it is.
More of what makes ThriveHive really unique is that when you start up your dashboard, it tells you every marketing step you have to take. When I started with ThriveHive, this marketing tool told me to get lots of good content on my pages, do search engine optimization, sign up with local business directories and more. I’ve been working through those for a long time.
Now it’s telling me to import contacts. This coach gives me advice, but I don’t need a coach because I’m a digital marketer myself. Once I get that done, I can choose to go on to my next best steps for marketing. I have already created social media accounts for IWC and I’ve already connected them to this website. For those who haven’t, here’s an easy way to get your social media channels created and connected.
This is a free marketer right in your ThriveHive platform! Here it’s telling me to add more video content, which I’m doing right now! I’m using www.useloom.com to make this screencast video. It’s free and so easy. Also they have videos on how to do everything! They tell me exactly what I should be doing.
Let me show you the tracking under reports. What I’ve been getting. This is a water downown version of Google Analytics. If you’re not up to tackling google Analytics which is rather complex, this ThriveHive version will get you started. Here it’s telling me that some stuff I’ve been doing on Facebook is working. Instagram is working. I can see that I have some people who’ve been to my website a few times. They’re what ThriveHive calls “hot contacts.” I need to reach out to them to ask them how I can help them.
Email: ThriveHive now is allow you to send one thank you page or up to 7 emails that are little reminders about you. The average consumer needs 8 to 12 touches from you before they convert. If I can send a series of emails with really good content that solves reader needs and pain points, I have a better chance to convert them in by offering something great like two blog posts for the price of one. Just remember that 8 to 12 touches necessary before a reader converts or buys.
After I publish a blog post, I can use this as a Hootsuite tool to send tweets and Facebook updates. I can do it on Sunday for the tweet or Facebook post to go out all week.
Remember when you’re working on the backend of your ThriveHive website, just get into all of these and then it’s easy navigate and you can call ThriveHive up and ask for changes. They have been very helpful in making those changes within a day or two. It’s no cost, well the cost is $57 per month. I have two hot contacts and give them a call to see what’s going on. Here are all the people who have been downloading my stuff. I have to get on here and see how I can help them.
I have several landing pages segregated by industry.
If you need help with search optimized content for small business, know that I come frfrom a from an entrepreneurial family. My father was a small business owner and my favorite clients are solopreneurs, entrepreneurs and small busiensses.
I work with SEMRush, BuzzSumo, Google Keyword Planner, Google Trends, Google Alerts, Answer the Public, LSI Graph, CoSchedule Headline Analyzer and more. Go to my Calendly page to set up a free consultation with me on your content or give me a call at 858-248-0667.