“The Phones Are Dead:” Informed Web Content Reviews a Carpet Cleaner’s Digital Marketing

When Carpet Cleaner Jake asked me to take a look at his digital marketing for his Massachusetts small business, I reviewed his website, email newsletter, social media and blog. He told me he had “done” SEO, video, Facebook and blogging, but still, “the phones are dead.” He sounded dismayed. This answer should help you understand […]

New Year’s Content Ideas for Seven Different Industries

  The new year is a great time to gain visibility by leveraging the quiet month of January and the nationwide zeitgeist of a fresh start. Making your content new-year-focused lets clients know you understand their interests throughout the year. Even if your business isn’t listed here, going through these New Year’s content ideas will […]

25 Best Tips from Constant Contact’s “Conquer Your Content & Copywriting Fears” Event

Yesterday I attended online marketing solutions provider Constant Contact’s event, “Conquer Your Copywriting and Content Fears.” As an experienced SEO copywriter San Diego businesses utilize on a weekly, monthly or one-shot basis, I really don’t have any fears left (thank heavens because writing fears plagued me for the first few years of my career; they […]