The Dirt Behind Yelp Reviews Small Business Must Dig Into

Last Monday, New York’s Attorney General busted 19 companies for promising to “carpet bomb” the local directories with positive Yelp reviews from real individuals and from false profiles cobbled together Frankenstein-fashion. Once the “carpet-bombing” has been completed, the business directory listing has officially been “astroturfed” with a layer of fake reviews pushing down the negative […]

14 Businesses, 10 Industries, 8 Internet Marketing Strategies

  When I started in internet marketing, I targeted veterinarians. Because I love animals? Cuddle-wuddle, boo hoo hoo? No. Because animal care is ideal to promote online. Is your business ideal for online promotion? Where would you start? Whether it’s Search Engine Optimization (technical), Pay Per Click , YouTube (visual – movies), Facebook & Pinterest […]

Cheap Websites that Work for Testing a Potential New Small Business

Recently, a client asked me how she should go about testing the market for a new business she was considering. She wanted to create a website, but not invest much money. Cheap websites like Wix, Webly and web.com have hidden costs. Since the cheapest I can do a search-engine-optimized, visitor-conversion-focused website for is $1,895, (a.k.a. “real […]

Frodo v. Sauron in SEO or Go Long-Tail, Small Business!

Today, a business coach asked me to look at two websites. She couldn’t understand why one plumbing website consistently came up ahead of her client’s. I changed the names to protect my own hiney. Here’s what I wrote. Marilyn, Here are some things I found when researching your client “Frodo” Plumbing and its competitor, “Sauron […]