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. . . in 3 steps. Since the psychologists insist that any New Year’s resolution must be achievable, defined and limited, I have a good one for you: The Content Calendar. Don’t vow to blog every day or do a video of your service calls. Just start with the calendar. 1. Get a Content Marketing […]
Last Monday, New York’s Attorney General busted 19 companies for promising to “carpet bomb” the local directories with positive Yelp reviews from real individuals and from false profiles cobbled together Frankenstein-fashion. Once the “carpet-bombing” has been completed, the business directory listing has officially been “astroturfed” with a layer of fake reviews pushing down the negative […]
I know you don’t want to hear it . . . I know you just want me to make your small business SEO work. But understanding these two concepts is key to how you envision your audience, your website and your sales process. In other words, getting these two details down has more power than […]
When I started in internet marketing, I targeted veterinarians. Because I love animals? Cuddle-wuddle, boo hoo hoo? No. Because animal care is ideal to promote online. Is your business ideal for online promotion? Where would you start? Whether it’s Search Engine Optimization (technical), Pay Per Click , YouTube (visual – movies), Facebook & Pinterest […]