A friend is bailing out of her corporate job to become a Life Coach in independent practice. She asked me where on earth to begin. As an SEO content writer, I’ve been exposed to all facets of digital marketing. The Facebook marketers will tell you Facebook is the place to be. Search Engine Optimization specialists […]
Wow! If you thought Seahawks’ Richard Sherman got attention this week, Google’s Matt Cutts up-ended commentators with a inflammatory video SWAT of his own. Cutts’ move was called “The Decay and Fall of Guest Blogging for SEO,” and it was frantically tossed back and forth around the SEO blogs and social media. “Guest blogging is […]
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. . . in 3 steps. Since the psychologists insist that any New Year’s resolution must be achievable, defined and limited, I have a good one for you: The Content Calendar. Don’t vow to blog every day or do a video of your service calls. Just start with the calendar. 1. Get a Content Marketing […]
Last Monday, New York’s Attorney General busted 19 companies for promising to “carpet bomb” the local directories with positive Yelp reviews from real individuals and from false profiles cobbled together Frankenstein-fashion. Once the “carpet-bombing” has been completed, the business directory listing has officially been “astroturfed” with a layer of fake reviews pushing down the negative […]