A San Diego Content Writer Considers the Uncertain Future of the Keyword

Once the currency of search engine optimization, it appears keywords may not pay their way forever. I was concerned but not surprised to come across the article, Is 2013 the year marketers lose Keyword Research?  from my unwitting mentor, inbound marketing company Hubspot, a thought leader I trust immensely. Keywords Could Be in Trouble Two […]

Christmas Alert for Business Owners with Kids: Google’s Santa Tracker Rocks!

Christmas Alert: Santa hired developers! After splitting with NORAD on their joint Christmas Eve Santa radar, Google now has its very own Santa Tracker.  BUT since there are three days left before Christmas, the Santa Tracker home page has a village you can wander through accomplishing various Christmas missions. The page is right and left scrollable and […]

Content Writer Alert: One More Nail in SEO Article Marketing Coffin

This year, Marnie Pehrson, founder of article directory Idea Marketers.com,  deleted 3 million articles that hopeful internet marketers had posted to her site over the past 13 years. In case you’re not familiar with “article marketing” strategy, many search engine optimization companies depended mightily on sites like ezine articles.com, goarticles.com and more for backlinks that […]

5 Main Takeaways from “100+ Social Media and Content Marketing Predictions 2013.”

. . . because 100 is just too many! #1 Visual Content de-thrones the written word. Great news for photographers; a little scary for writers. Nonetheless, plenty of marketing experts believe written content MUST expand, particularly for brands that need to tell their stories better by illustrating their unique selling propositions and marketing messages through […]