SEO Copywriting: What I Learned at Corporate that Small Biz Can Use

Fresh off a long stint at a nationwide ecommerce company, I thought I’d share the insights into SEO copywriting and search engine optimization I gained.  The team included five crack SEO professionals who were always attending the top conferences, but more, watching the results of their strategies on a daily, even hourly basis through their […]

“Just get us your web content,” the designer says. What to do next.

When a web designer says, “Just get us your content,” many business owners mumble agreement, hoping a quick web search will deliver clear and easy answers. Here’s what to do next. 1.  Accept that the website is no longer just a brochure.  It’s an active  sales person, offering lots of free swag in hopes of […]