25 Best Tips from Constant Contact’s “Conquer Your Content & Copywriting Fears” Event

Yesterday I attended online marketing solutions provider Constant Contact’s event, “Conquer Your Copywriting and Content Fears.” As an experienced SEO copywriter San Diego businesses utilize on a weekly, monthly or one-shot basis, I really don’t have any fears left (thank heavens because writing fears plagued me for the first few years of my career; they […]

Best Content Writer Takeaways from eMarketer’s Digital Trends 2012

Content writers are supposed to be big readers, but geez! there’s so much to keep up on. Here’s the best information pertaining to website copywriting from eMarketer’s solid report, Digital Trends 2012. People are going berserk for iPads, and Digital Trends 2012 spends a lot of time reviewing how companies are creating movies, games and […]

SEO Copywriting: What I Learned at Corporate that Small Biz Can Use

Fresh off a long stint at a nationwide ecommerce company, I thought I’d share the insights into SEO copywriting and search engine optimization I gained.  The team included five crack SEO professionals who were always attending the top conferences, but more, watching the results of their strategies on a daily, even hourly basis through their […]

“Just get us your web content,” the designer says. What to do next.

When a web designer says, “Just get us your content,” many business owners mumble agreement, hoping a quick web search will deliver clear and easy answers. Here’s what to do next. 1.  Accept that the website is no longer just a brochure.  It’s an active  sales person, offering lots of free swag in hopes of […]