The Dirt Behind Yelp Reviews Small Business Must Dig Into

Last Monday, New York’s Attorney General busted 19 companies for promising to “carpet bomb” the local directories with positive Yelp reviews from real individuals and from false profiles cobbled together Frankenstein-fashion. Once the “carpet-bombing” has been completed, the business directory listing has officially been “astroturfed” with a layer of fake reviews pushing down the negative […]