Get Your Content Writers to Add Calls-to-Action to Each Blog Post for Higher Profits

While many businesses are still new to blogging itself, many more are missing a crucial part of the post: the call-to-action.  Content writers everywhere are leaving money on the table when they forget this aspect of the blog post.  After all, the “human factors” and consumer psychology experts agree: consumers need to be told what […]

Best Content Writer Takeaways from eMarketer’s Digital Trends 2012

Content writers are supposed to be big readers, but geez! there’s so much to keep up on. Here’s the best information pertaining to website copywriting from eMarketer’s solid report, Digital Trends 2012. People are going berserk for iPads, and Digital Trends 2012 spends a lot of time reviewing how companies are creating movies, games and […]

5 Steps to Get VOICE into Website Copywriting for Personal Brands

Brace yourself for my typical cautious (jaundiced?) look at internet-goldrush-style-hype, this time pertaining to the website copywriting perspective on Personal Brands. Three well-known personal brands spoke at Interactive Day San Diego’slecture “People are Brands, Too!” on June 16, 2012.  All three have thousands of Twitter and Facebook follower and lots of traffic to their websites. […]

Writing Web Content: 5 Clear Parameters and 3 Tricks

A business owner’s excitement about his or her new web design often gets torpedoed by one simple question:  “When will you be writing web content? The site can’t go live until we get it.” Many small business owners bluff, mumbling that they’ll be writing web content that very weekend. At home, they search the web […]