“It’s great owning your own business. You get to pick whichever 100 hours per week you want to work!”
Sound about right?
That quote has certainly been accurate for me as a small business owner. Today, winning consumers’ attention on the internet is harder than ever.
Get your critical products and services to more of your ideal clients when you use content marketing for small business. Any search engine specialist will tell you that SEO content is a central pillar of search engine optimization.
Content marketing . . . search engine optimized blogs posts and web pages promoted through email newsletters and social media . . . helps small local businesses connect with their ideal customers.
Effective content marketing for small business includes:
keyword research + optimized copy and content writing + posting + promotion + tracking
Informed Web Content handles all aspects while keeping it affordable for small business.
Content Marketing for Small Business Keeps Your Client Pipeline Full
90% of Today’s Buyers Start a Search for Products and Services Online . . .
Content is simply your website’s pages and blog posts that have the right words telling Google that you are an expert in a certain niche. Google’s whole business model depends experts to provide answers to its own clientele: web searchers. Basically, experts provide Google’s product–answers–for FREE. Search engines depend on the idea that business owners value the connection to customers they provide enough to fill it up with information.
With Google brokering the connection you and potential prospects, it’s critical your content is optimized for it. Search engine bots must be able to crawl it easily and logically. Also, search engines deliver answers to web surfers based on the search terms THEY enter. Business owners must use these keyword terms in their content to draw prospects to their website.
To be honest: search engine optimization ranks third when it comes to the highest returns on marketing dollar. The email newsletter is first (people like reading mail!) with an average ROI of $38 for every $1 spent. Social is second.
Still, content (relevent web pages and blog posts) provide the “guts” of email and social efforts. Small business owners use search engine optimized web pages and blog posts:
- as articles for the monthly email newsletter
- as social media posts
- as a go-to library that can be referred to again and again (“Need more information? See this post we wrote in the spring . . .”)
- as bait for link-building (other sites linking to your page or post is a key to SEO because it ).
Content is at the heart of all digital marketing because 90% of today’s consumers research products and services they are interested in. They no longer make buying decisions based on slick ads or popular celebrities. They educate themselves and make measured decisions.
Start your content marketing program with the help of an expert: Suzanne, a writer for 25 years and search engine optimization specialist for 6 years. If you want to talk to me, know that I’m providing free 30-minute consultations every Thursday and Friday afternoon. Just click this link to reserve your spot.
The Data Backs up Content Marketing for Small Business
If you’ve landed here, you’ve probably run across some of these statistics that reflect SEO content’s potential:
- 77% of internet users read blogs (Content Marketing Institute)
- Today’s consumer reviews 11 pieces of content from you and your competitors before making the first phone call or visit (Google)
- 85% of the 1,000 business bloggers in a 2017 Orbit Media Studios study claim their blog gets them either strong results or some results. (Orbit/Hubspot)
- Small business internet marketing provider ThriveHive surveyed their clients and found that those who blogged regularly got 73% MORE visits every day than those clients who didn’t blog. (ThriveHive)
- Quality SEO content that answers visitors’ questions also drives them to complete 57% of your business’s buying process without even calling you (Kapost).
- 82% of marketers that blog report getting positive ROI from their inbound marketing strategy. (HubSpot)
- Every business needs content to fuel email newsletters and social media posts.
The SEO Content Your Search Specialist Has Been Bugging You For
If you’re working with a search specialist, he or she should be pushing you to create content. They know well that:
Today’s customers crave your expertise . . .
Search engines demand fresh content that answers users’ questions . . .
But how does an already frantic business owner add one more task to the list? Get Suzanne on board!
As a long-time writer (9 books, thousands of magazine and blog articles), SEO professional (using Google Keyword Planner and Trends, SEMRush, BuzzSumo) and WordPress and social media wrangler, I research your best keywords and topics, create your SEO content and post it to your website. I include the internal and external links search engines expect on each piece. I’ve written for many local small businesses including Perry Plumbing, Superior Stucco & Stone, and Fathers’ Rights Law Center. You can find much of my work on my portfolio here. Some of my books still appear on Amazon.com as well.
How I Keep Content Marketing for Small Business Affordable: My Process
After 7 years creating SEO content and conversion-oriented copywriting for digital, financial and legal firms, I have devised a process that allows me to work for small businesses that do not have that budget level. Here’s how it goes:
Explain your goals, competitors, specialties, as well as the cities/neighborhoods you serve. Fill out the user-friendly form I provide.
Perform either a quick SEO content audit of your site ($195) or create an entire content marketing strategy ($795) that includes best opportunity keywords and titles for 10 service pages and 20 blog posts. I use CoSchedule’s Headline Analyzer tool to maximize all headlines. I outline each blog post or web page and then turn it over to you.
Fill in the key information, your knowledge, experience and anecdotes without worrying about grammar, spelling, usage or flow. That’s my department! Those who prefer to discuss the topic can opt for the interview method where I interview you for the critical information (additional $35 fee.)
Turn all of this information into a high quality, search-engine optimized blog post or web page that meets your customers’ needs and answers their questions about the topic. I optimize each piece by inserting the primary, secondary and related (semantic) keywords in the ideal spots. I also link to one or more relevant, authoritative, but non-competitive websites such as Pew Research , or any other leading entity or professional you find appropriate. Because Google loves both external linking and internal linking, each blog post will contain links to the appropriate webs page and/or other blog posts that relate.
Review the piece for accuracy. If it meets your expectations, you sign off on it. You return it to me so Ican post it. For an additional fee, I can post announcements of the availability of the new content to your social media channels
Get all of this done for just $125 per 1,000-word blog post or web page. 1,500-word posts and pages cost $175 and 2,000-word are $215. Long-form content does perform better, but CONSISTENT quality content beats even long content.
Affordable Content Marketing for Small Business Has Even More Benefits!
- Help prospects get the products and services they need
- Sift out ideal customers for you by making your exact products or services, approach and commitment clear
- Boost your authority in your sphere
- Increase prospect familiarity with you. It takes 8 to 10 “touches” before a prospect actually buys, calls or “converts.” Blogs posts serve as those touches today.
- Win backlinks for your site. When other businesses or individuals link to your business, search engines see that as a vote of confidence by your community and rank you higher.
- Use the proven principles of website copywriting to push more website visitors further down the buying funnel
Every Thursday and Friday, senior content and copywriter Suzanne Delzio provides 2 FREE 30-minute consultations on your current content. Schedule your time by clicking below or reach out by calling 858-348-5655 or email firstname.lastname@example.org.
References supporting the above claims:
Content Marketing Institute: “9 Stats that Will Want to Make You Invest in Content Marketing“ Google: “4 Mobile Moments Changing the Customer Journey.” Hubspot/Orbit Media: “Blogging Statistics and Trends: The 2017 Survey of 1000+ Authors” ThriveHive: “6 Small Business Marketing Strategies that Work (With Proof)“ Hubspot: “The Ultimate List of Marketing Statistics for 2018“