Writing Web Content: 5 Clear Parameters and 3 Tricks

A business owner’s excitement about his or her new web design often gets torpedoed by one simple question:  “When will you be writing web content? The site can’t go live until we get it.” Many small business owners bluff, mumbling that they’ll be writing web content that very weekend. At home, they search the web […]

“Just get us your web content,” the designer says. What to do next.

When a web designer says, “Just get us your content,” many business owners mumble agreement, hoping a quick web search will deliver clear and easy answers. Here’s what to do next. 1.  Accept that the website is no longer just a brochure.  It’s an active  sales person, offering lots of free swag in hopes of […]